By Jake Gunther - August 13, 2026
Should I Price My Naples Home High and Leave Room to Negotiate?
It sounds logical: price the home a little higher than you expect to sell it for, give the buyer room to negotiate, and meet somewhere in the middle. Sometimes that strategy works. More often, especially in a market where buyers have choices, it creates a problem before the negotiation ever begins.
The right question is not, “How mu